Article: "In CBS Test, Mobile Ads Find Users" by Laura M. Holson; 02/06/08.

"So far, privacy and technology concerns have held back the prospect of personalized mobile ads from the likes of Starbucks or Barnes and Noble." That's really the only reason that mobile ads didn't come along sooner. There really isn't anything that can stop them once they've started. It's like a telemarketing company having your phone number. They always seem to call.

The ads will be sent to you according to your location. If you're close to a store that is having some kind of sale, then BAM! you now have knowledge of it, right on your cell phone. "Location-based ads are of great interest to advertisers who have seen shoppers eschew traditional forms of mass-market advertising on television and in newspapers and magazines."

I can't wait to see how many of these "mobile ads" I get a day just sitting in my own home. I believe that they will eventually be just another form of spam. It will be something that becomes over-used and will become just one more thing to annoy us.